SimpleTOUGH is the ultimate in durability and data safety, all in a ruggedly handsome design. Made with a rough and tumble lifestyle in mind, SimpleTOUGH features ergonomic sides for easy carrying, velvety smooth rubberized body, an integrated, flexible USB cable (you'll never forget the cable again!) and a cool topside LED.

But don't be fooled by its stylish exterior! Designed and constructed for an active lifestyle, SimpleTOUGH won't let you down. Award-winning Hitachi disk drives ensure that your data is safe and sound. Just plug one in, and inside you'll find smart ways to protect and manage all your precious stuff. SimpleTOUGH features both local and online backup for unbeatable, total protection.

You'll not find tougher or more stylish portable storage than SimpleTOUGH. Backed by the Hitachi brand of reliable and fast hard disk drives, SimpleTOUGH delivers on its promise to "Inspire the Next". Now you can rest assured that your valuable data is protected by the leader in storage.